Choosing a web analytics tool The business analytics software and services market has exploded over the past decade, in 2008 was estimated to be a $59 billion market. There is certainly no shortage of software tools or services in the market place today offering to help you evaluate and optimise your digital assets and customer base. Choosing the wrong web analytics tool can be extremely costly in terms of budget, time spent on implementation, time spent training staff, loss of confidence in tools to evaluate digital assets and delay in getting the insight you need to improve your performance. I offer a service that helps you identify which web analytics tool best suits your budget, business requirements, staff skill set, technical infrastructure and operational needs. After comprehensive consultation with you I assess the latest software solutions on the market and rate them in accordance to your business and operational needs against the following criteria: • Interface • Implementation • Data capture, storage and transfer • Maintenance • Scalability • Vendor support • Consultancy • Training / Documentation • Cost of Ownership • Return on initial investment If you need some help choosing the right web analytics tool give me a call on 07811112654 to see how I can help you or fill in a short form to get my personalised action plan. Configuring your web analytics tool Your business requirements, operational function and corporate objectives are unique to you. Despite what some vendors proclaim there is no “one size fits all” solution that you can just “plug and play”. Even the most flexible solution on the market today needs a degree of customisation and configuration in order to provide you with that sought-after insight that enables you to evaluate your performance and helps you to make profitable changes. I offer a service that helps you customise and configure your web analytics tool so that instead of getting generic reports that give you little or no insight, you can begin to get rich insight direct from reports that have been tailored to reflect how you yourself monitor your business performance and which will identify where improvements need to be made. If you need some help configuring your web analytics tool give me a call on 07811112654 to see how I can help you or fill in a short form to get my personalised action plan.                                                                                                        Disclaimer | Privacy | Site Map | Contact