Web Analytics Data Strategy Its all well and good having a web analytics tool but if you don’t have an adequate data strategy in place your tool will soon become an expensive piece of kit that takes you nowhere fast. I’ve worked with many clients over the years, most of which have invested tens of thousands of pounds in buying the latest web analytics software solutions, all believing it was going to revolutionise their online business and provide them with great returns. Sadly this is all too often not the case. Most analysts will agree that poor returns from web analytics software solutions has little to do with the tool itself and everything to do with the lack of strategy and skill that is supposed to go with it. I offer clients a bespoke service that is tailored according to their needs. In principle it follows three steps: Step 1: Workshop with senior management to determine / define your business objectives. Step 2: Assessment of your current web analytics function and use of data to drive economic value. Step 3: Gap analysis report detailing a roadmap of activity to achieving your business goals. If you have a web analytics tool and want to start getting some return on your investment give me a call on 07811112654 to see how I can help you or fill in a short form to get my personalised action plan. Web Analytics Training Many companies today offer web analytics training tailored to the particular software tool you’ve selected and set about showing you how to generate its reports and get them delivered to your inbox. Great stuff. But what about learning what data to look for and how to use it to make decisions that increase your profit? I offer clients a bespoke service that is not just tailored according to their web analytics software solution but carefully thought out and tailored according to the nature of their business, their business objectives, their employee skill sets and their associated job roles. I offer training that is focused on: • What questions need to be asked, when and why? • What data needs to be captured and how to integrate it? • What analysis needs to be performed, when and why? • What actions need to be taken following analysis and by whom? • How to monitor results and predict future changes? • How to test and optimise to improve performance? • How to determine true ROI? If you have a web analytics tool and you or your employees need some help using it to get real customer insight give me a call on 07811112654 to see how I can help you or fill in a short form to get my personalised action plan.                                                                                                      Disclaimer | Privacy | Site Map | Contact